Solutions
Portfolio Marketing Analysis
Turn data into direction
An in-depth analysis of current marketing performance, audience behavior, and the competitive landscape reveals what is working, and what is not. Actionable insights empower smarter decisions, optimized spend, and strategies that deliver real results: faster conversions, stronger brand awareness, and improved ROI.
Leasing Experience Enhancement
Boost Conversions
The leasing journey becomes a seamless, standout experience that boosts conversions and leaves a lasting impression. With refined tour strategies, enhanced digital touchpoints, automated communication flows, and elevated on-site interactions, the entire process is shaped to center around the prospect.
Property Management Software Implementation
Smart & Efficient Approach
Upgrading systems or adding technology calls for a smarter, more efficient approach. Lustra consultants streamline operations and boost data accuracy with precision by bridging the gap between technology and the people who use it. Choosing the right software, customizing workflows, piloting solutions, and training teams—each phase is handled with care to ensure a smooth, strategic transition.
Branding Identity Crafting & Refining
Showcase Your Story
From striking logos and cohesive brand guides to powerful messaging and a distinct tone of voice, every element is strategically designed to showcase your company’s unique values and leave a lasting impression.
Why Choose Lustra?
Strategic Vision. Technological Know-How.
Lustra Multifamily Consulting delivers tailored marketing strategies and innovative technology solutions that empower multifamily real estate companies to operate with greater efficiency and precision. Leveraging advanced digital tools and AI-driven insights to enhance core processes, enable data-informed decision-making, and accelerate sustainable growth.
Customized Approach
Tailored Solutions
Unique client needs are met with tailored solutions designed to deploy targeted marketing strategies that attract high-quality renters, accelerate lease-up, and drive measurable returns on investment.
Market Expertise
Industry Insights
Our deep expertise in the multifamily real estate market shapes every developed strategy, providing actionable insights that lead to confident decision-making, improved performance, and meaningful impact within the communities we serve.
Client Collaboration
Partnership Approach
Whether a developer, property management company, owner, or investor, each client benefits from a collaborative approach that combines expert guidance, strategic insight, and hands-on support, ensuring multifamily real estate projects are positioned for lasting success.
Client Success
Long-Term Value
The ultimate goal is to generate long-term value for multifamily real estate projects. Success is measured by the satisfaction of partners and the lasting impact created through strategic collaboration and thoughtful execution.
Testimonials
Working with Lustra is more than a collaboration; it’s a strategic advantage. From tailored portfolio strategies to distinctive brand development, clients consistently highlight the transformative results of our expertise.
Miguel Gutierrez
Operations and Asset Management Executive
“I had the pleasure of working with Katie Nelson for over a decade. As the founder of Lustra Multifamily Consulting, Katie brings the same creativity and business-minded execution that consistently sets communities apart. Her deep expertise in multifamily marketing makes her an invaluable partner to any multifamily owner or operator.”
Dani Black
CFO | AppWorks
"Katie’s decades of multifamily experience shine through in everything she does. She’s a savvy marketing leader with deep industry knowledge, and her ability to translate that expertise into impactful strategies makes her an invaluable partner."
